When implementing marketing plans, the core brand values are emphasized and it is important to be consistent in the ideas portrayed by the company, whether it is through internal or external branding. Understanding how your brand compares to the competition is also important. Profitability is one way brand managers measure the effectiveness of campaigns, but it could take decades to build and manage a brand.
Investment dictionary. Academic. 2012.
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brand management — ➔ management * * * brand management UK US noun [U] ► MARKETING, COMMERCE the process of controlling the way in which a company markets a product or brand so that people continue to buy it or buy more of it: »The company recognized as a leader in… … Financial and business terms
Brand management — Marketing Key concepts Product marketing · Pricing … Wikipedia
brand management — Mktg the marketing of one or more proprietary products. Brand managers (see product management) have responsibility for the promotion and marketing of one or more commercial brands. This includes setting targets, advertising, and retailing, and… … The ultimate business dictionary
Brand Management — Dieser Artikel bedarf einer Überarbeitung. Näheres ist auf der QS Diskussionsseite angegeben. Hilf mit, ihn zu verbessern, und entferne anschließend diese Markierung. Die Positionierung im Marketing bezeichnet das gezielte, planmäßige Schaffen… … Deutsch Wikipedia
brand management — /brænd mænɪdʒmənt/ noun directing the making and selling of a brand as an independent item … Marketing dictionary in english
Бренд-менеджмент/BRAND MANAGEMENT — (от англ. brand – клеймо, марка, сорт и management управление) инструмент маркетинга по созданию и позиционированию образа марки в сознании покупателя. Как правило, процесс этот делится на два этапа: распознавание и потребление … Учебный словарь терминов рекламы и паблик рилейшенз
Brand extension — or brand stretching is a marketing strategy in which a firm marketing a product with a well developed image uses the same brand name in a different product category. Organizations use this strategy to increase and leverage brand equity… … Wikipedia
Brand engagement — is a term loosely used to describe the process of forming an attachment (emotional and rational) between a person and a brand. It comprises one aspect of brand management. What makes the topic complex is that brand engagement is partly created by … Wikipedia
Brand loyalty — Brand loyalty, in marketing, consists of a consumer s commitment to repurchase the brand and can be demonstrated by repeated buying of a product or service or other positive behaviors such as word of mouth advocacy.Dick, Alan S. and Kunal Basu… … Wikipedia
Brand implementation — refers to the physical application of brand identity across visual identity carriers. This can include signage, uniforms, liveries and branded merchandise. Brand implementation encompasses facets of architecture, product design, industrial design … Wikipedia